Cecilia Dahlström, Global Marketing Director at Universum, presents the evolutionary change in recruitment communication to the current practice known as personality targeting in her article entitled, Matchmaking Employers with Employees: the Era of Personality Targeting, featured in the Journal of Corporate Recruiting Leadership. “Employer branding is now about finding and attracting people who fit your culture; it’s no longer just a question of having the right skills”, she says.  Read the rest of this entry »