The results of the Swiss Professional Survey reveal how working professionals perceive organizations as employers in Switzerland. The research functions as a basis for decision-making when recruiting professionals, determining messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal an employer has over professionals.

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Due to more people reaching retirement age and the declining interest in STEM-related education (science, technology, engineering and mathematics) in the west, the engineer deficit is growing. Industries such as aerospace and defence need far more scientists, technologists and engineers than soon will be available. Read the rest of this entry »