In the course of brand alignment in 2011 Universum Switzerland will unite its print and online products under the umbrella of Careerstep. After the rebranding you will be presented with a print portfolio of proven quality under a new name. Jobguide Bewerbungsratgeber becomes Careerstep Bewerbungsratgeber, Jobguide Beruf will from now be published as Careerstep Berufe. We will of course keep our magazine Careerstep and the well known website www.careerstep.ch to top off our media offer.
The structure of the publications will remain the same: they will contain high quality editorial content of career information for students and graduates as well as offer space for company presentations. We are looking forward to your presentation as attractive employer in our rebranded portfolio.
The theme of boomerang hiring is vey interessting, due to several advantages, but it is important to take into account also some specification related to this situation.
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Parents tend to strongly influence our career choices. Factors such as gender and social background naturally have an impact, too, and so do TV shows and celebrities. But in a world with numerous options and where the media plays a large part, our parents still play the most significant role. Read the rest of this entry »
Career fairs may have a traditional and old-fashioned feel, but they are nevertheless popular among students and employers. Career fairs and other campus activities, such as seminars and company presentations, are a relatively inexpensive way to strengthen your employer brand.
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Everyone knows how difficult it is to connect with top candidates through traditional means of communication such as resume books or presentations. Strategically designed events can give you a much-needed edge in the pursuit of talent. Read the rest of this entry »
