Career fairs are useful meeting points for students caring about their future career, the better source of information after employer websites according to the results of Universum’s Communicating with Talent 2010 report. Interesting to notice, that direct communication with employees and fellow employees, having direct relationship with company reality, represents a qualitative and very useful source of information for students.
Tracy Drye, Senior Employer Branding Specialist at Universum, said, “In our contacts with students, we see a need to interact with employers and ask them about the soft aspects of work experience – something they will not find on the employer’s website. With the emphasis on work-life balance, we see a growing interest in the working environment and therefore an increased interest in these aspects of the job.”
When interacting with potential employers, the respondents agree that the informal mingling is the most valuable – 60% of career seekers agree. In conclusion it seems very important to participate in career fairs, because this work has positive impact on employer brand.
More information about the importance of career fairs for Employer Branding work in an interesting article from Canada. Read full text under: http://pr-canada.net/index.php?option=com_content&task=view&id=301021&Itemid=36