Jul 17, 2009 0
Human Resources, University of California, Berkeley
Why Diversity Matters
Harvard Business Online Mai 2010
How to prevent hiring disaster
The Business Times Jun 21, 2010
Employer branding taking on greater significance
Social media & employer branding
Turn your employees into ambassadors for your own brand
Jul 8, 2009 0
by Michal Kalinowski, CEO of Universum
In the last issue of Universum Quarterly, I wrote about how to adjust your external employer branding strategy during a recession. Note that I say adjust – not halt. Now, I want to discuss a second fundamental aspect of employer branding: internal branding. And just like external branding, internal communication of your employer brand should continue during a recession. It may look a little different, but it is very important to keep it going, for the following reasons: Read the rest of this entry »
Jul 7, 2009 0
Interview with …
Dr. oec. Felicitas Morhart, Project Manager, Center for Innovation, University St. Gallen
1. Do Universities have an employer brand and how is your employer brand in one or two words?
Of course, universities do have an employer brand.
Jul 7, 2009 0
Universum Communications AB announces today the results of its annual Pan-European Student Survey 2009.
Google is the number one Ideal Employer for business students, followed by Apple (no. two) and McKinsey & Company (no. three). Google also maintains the top spot for students in IT, Natural Sciences and Humanities, while in the engineering sector the top three are BMW (no. one), Porsche (no. two) and Audi (no. three). Read the rest of this entry »
Jul 1, 2009 0
In a recent study by McKinsey, companies that failed to act properly during the last two recessions lost market share and shareholder value. Companies that continued to hire or maintain their presence in the recruitment market emerged from the recession stronger, compared to those that were downsizing and couldn’t react quickly enough to a market recovery.
Experts say that attrition rates have been kept artificially low due to the recession, but that they will increase very quickly as companies start recruiting again. As the world economy recovers, natural growth will occur, and inevitably the need for talent will climb. Employers will then face a two-fold challenge: employees will be targeted by competitors and recruitment costs will increase. Read the rest of this entry »
Jul 1, 2009 0
“Sustainable Employer Branding” is a new practical guide for all who work with employer branding. The book highlights the importance of employer branding for the Generation Y and gives you practical tips on how companies can work with employer branding.
