by Michal Kalinowski, CEO Universum

We have all heard the ominous word: recession. The media paints doomsday scenarios like the IT crash of the 1990’s: soaring unemployment rates and scores of bankrupt companies. But, several organisations point out some
major differences between then and now. The OECD, for example, says that the coming recession will be more selective, affecting mostly the so-called ‘blue-collar’ industries. Meanwhile, the talent pool continues to shrink, and the retirement waves continue to increase.

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6,500 students participated in the Swiss edition of the Universum Student Survey 2009. We are proud to present the results on May 19th at the Universum Awards in Zurich and will reveal the Ideal Employer rankings. Moreover, you will have the opportunity to attend workshops by experts in the field of employer branding and learn more about current trends. Later in the evening at the gala dinner (free of charge for Universum clients and partners) the Ideal Employers of Swiss students will be awarded. Together with the partners Axpo and T-Systems, Universum will also award the Students of the Year. Register now for the event at www.universumawards.com
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According to Employer Branding Insights 2009, a survey conducted by Universum*, the global cost-per-hire benchmark (total recruitment costs divided by the number of positions filled) is 5,855 EUR. Compare this figure with the industry benchmarks below. Also, compare against your average cost-per-hire. How do you rank in the industry that applies to you?

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Universum consultants answer your questions about employer branding strategies and give hints for your daily work. In this issue Axel Keulertz, Research Director DACH, helps you to discover your employer brand. If you would like to ask your own questions, please email us:
UQtip (at) universum.se
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It must be love – what Employer Branding is about

HR Marketing Trends 2009

Paper: The Global Talent Management Challenge (Rutgers University/GSBA Zurich)

Why HR should embrace the recession

Outliers and the True Secret to Success