Mar 2, 2010 0
Swiss Students salary expectation
Jan 22, 2010 0
Views from the Top - Syngenta
Interview with…
Fiona McKerrow, Global Internal Communications Manager Employee Branding, Syngenta International
1. How do you define your employer brand in one or two words?
Our work matters.
Dec 3, 2009 0
Have you read the lastest
By Cecilia Dahlström
On October 27th Universum released its first ever global rankings of the world’s most attractive employers. These global top 50 rankings have been highly publicized worldwide and have featured in major economic and business media, from Der Spiegel in Germany, Les Echos in France, Financial Times & The Times in UK, Dagens Industri in Sweden, The Economic Times in India, etc.
Nov 30, 2009 0
And the winner is…
By Michal Kalinowski
Friends, I have great news to share with you: For the first time in employer branding history, Universum can present the world’s Top 50 Most Attractive Employers ranking.
Oct 27, 2009 0
The world’s Top 50 most attractive employers: Google followed by Microsoft

Universum presents, for the first time, the world’s Top 50 most attractive employers. Compiled from 11 out of the 12 leading economies, nearly 120,000 students from top academic institutions chose their ideal companies to work for. Google is the world’s most attractive employer, followed closely by its rival, Microsoft. This is the only global index of employer attractiveness and highlights the world’s most powerful employer brands, those companies that are the most successful in talent attraction and retention. Read the rest of this entry »
Sep 24, 2009 0
How social media can grow your employer brand
Per Håkansson, CEO of CareerTV, held a webinar on Monday this week on how companies can use social media to build their employer brand. The webinar was attended by a number of employers and there was a discussion on how companies can get started to develop an employer brand presence in the social media field.
You are welcome to view the online presentation below. If this is a subject of interest to you, please feel free to suggest a topic. Universum will be happy to organise future webinars.
Sep 3, 2009 0
Nelly Riggenbach, Country Manager Universum Switzerland, as speaker on “OBA - Ostschweizer Bildungs-Ausstellung”
On September 4, 2009, the annual conference on education takes place in St. Gallen. Nelly Riggenbach will talk in a panel discussion on the opening ceremony.
Title of this year’s conference is “Vorsprung durch Wissen” (Advantage through Knowledge). Read the rest of this entry »
Sep 3, 2009 0
Nelly Riggenbach, Country Manager Universum Switzerland, as key commentator on HRM Forum
On June 4, Nelly Riggenbach was the key commentator on “HRM Forum - an open forum debate” about “Communicating across Gen Y, Gen X, and Baby boomers - Implications for HR”, together with Susan Goldsworthy, Founder and CEO Goldswolf.
The event took place at Webste University Geneva.
To download the pdf for the programme, please click here.
Aug 17, 2009 0
Measure the ROI of your employer brand efforts
From the comments we’ve received, many employers have been asking how one can measure the ROI of their employer brand activities. We addressed this topic in a Universum Quarterly article back in 2008, entitled “Boost your employer brand budget using metrics and measurements”, but I thought it would be worthwhile relaying some of the key points in this article again.
Jul 17, 2009 0
EB News

Harvard Business Review July 2009
How Gen Y & Boomers Will Reshape Your Agenda
Hiring strategies in the economical downturn
Tough times? Don’t stop recruiting
Social media & employer branding
Turn your employees into ambassadors for your own brand



Nelly Riggenbach,