by Lovisa Öhnell,

I often get asked by clients how they should handle all the various rankings that they appear in. Many of them point out that they are surprised (and sometimes a little annoyed) when their manager asks them about why the company has fallen in ranking A, risen in ranking B, and why they are nowhere to be found in ranking C. It is clear to me that companies often feel that they are not in control, of how – or why – the company is portrayed in various rankings. So let’s look at how you can map out your path through the ranking jungle.

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For the first time ever, Universum presents the most attractive employers in the Nordic region. The rankings highlight the most powerful employer brands in Scandinavia, companies that excel in talent attraction and retention. The results are based on the Universum Student Survey 2011 in which over 34,000 students at top academic institutions in Sweden, Denmark, Norway and Finland chose their ideal employers.

Here are the top research highlights:

• After some tough years the banks and the management consulting industry are now increasing in popularity among business students.
• Management consulting is becoming more popular among engineering students too, as is the construction, software and computer services industries.
• In Norway and Denmark there is greater interest shown in the engineering consulting sector.
• Finally, employers that are perceived as supporting talent to develop their personal brand, i.e. the me-brand, are more attractive.

Curious about which are the most attractive employers? Click here to see the Nordic’s Ideal Employers 2011