Nov 29, 2011 0
A Written Policy Is Not a Brand, Perception, or Impression
Employer Branding Today is proud to welcome guest writer Todd Raphael, Editor-in-Chief of ERE Media. In his article, Todd explains that despite your written policies, your employees still have another perception or understanding of your workplace. The question is: How can you, as an employer, identify and address all those unwritten policies that create an atmosphere of uncertainty?
By Todd Raphael, Editor-in-Chief of ERE Media
I was recently on the phone for ERE.net, talking to a company president about our website, conferences, and so on. He said it’d been an emotional day: an employee told him she was pregnant with her third child, and that she was scared.
He told me he wasn’t 100% sure why she was scared, but a small part of it, he thought – written policies or the law aside — was a fear she’d somehow lose her job or wouldn’t be wanted anymore. (“I’ve decided to keep it,” she told him – almost as if she thought he was going to tell her she shouldn’t!) Read the rest of this entry »











Christopher Van Mossevelde
cvm@universum.se
Joao Araujo