by Anna Blomberg

A new generation is pouring into the job market – the Generation Y (born in the 80s and 90s). This new generation is now being dubbed as “the most high maintenance workforce in the history of the world”; “Generation X on fast-forward with self-esteem on steroids.” People in Gen Y – or the high maintenance generation – are described as following:

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by Joao Araujo

We already know the top 50 World’s Most Attractive Employers of 2011. But which companies are close to enter this restricted group? Will the new social media players like Facebook and Twitter make it? What about the financial institutions like HSBC or Barclays? Or consumer products companies like Henkel or Mars? In this article we look into what some companies might need to do to capture even more the hearts of career seekers. Read the rest of this entry »

by Lovisa Öhnell (for Universum Quarterly)

Regardless of industry, country or position, it seems those that work with employer branding have at least one thing in common: the need for solid measuring tools for their employer branding activities. This need is particularly pressing now, since employer branding has gone strategic. Not having good measuring tools has an adverse effect on budgets, number of recruits and the quality of the recruits. But the suffering is unnecessary. There are plenty of tools you can use to correctly measure the results of your work.

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