As Facebook sets the wheels in motion for its IPO, it couldn’t be timelier to ask the question “do employers use social media and do they know what they’re doing?” Nobody can doubt the powers of social media to connect to large, as well as relevant, audiences. And as one expands his/her network, one can also take advantage of the connections of others – the possibilities are endless.

Yet although the principal of the net and social media to expand networks, connections and reach-out to huge audiences is a communication revolution, do we all know what we’re doing? Are we really capitalizing on the potential? Is it all just a fad of various people wanting to be there, because they must, but in the end have no idea if it’s beneficial? In other words, is social media helping you become more successful in attracting, recruiting and retaining staff? Perhaps we should ask that as our next question.

However, from our poll of the week, and as we could predict, the majority of employers are using social medial but still have no idea of what they want, or maybe even of what they’re getting out of it – only time will tell if all of this is just a craze or if Facebook is indeed worth $80bn or more. As the BBC rightly mentioned, it depends on how much we’re all worth, as in the end user, and whether or not we’re all willing to be targeted by more and more advertising – for it to be seen.

Here is a sum-up of this week’s poll. Thanks for your participation!
• Interestingly, the majority of employers are using the channel but still have no idea what they want (65%).
• It’s only a small fraction of companies, over one in ten employers that surprisingly do have a clear strategy and defined goals – perhaps they can be kind enough to advise the other 65%.
• Almost one out of five isn’t present in social media but is planning to be there. Only a small minority of employers (5 %) doesn’t want to and doesn’t see the purpose.

To see the results, click on the infograph below: Is your company actively present in social media for talent attraction purposes?

Hi everybody! We hope you all had a great weekend. Our poll of the week is to see how many of you use social media for your employer branding work.

If you would like to see the results of the previous poll: “Why do your top performers leave?”, click here

Please remember to vote before Friday, as we’ll close the poll and reveal the results then – in advance, thanks for your participation.

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Some interesting results of this week’s poll: Why top performers leave?

1. Career comes first above all else – meaning that top performers like to be challenged, learn new things and develop. One thing to take away with us, keep your top talent by giving them new challenges!

2. “Money, money, money
Always sunny
In the rich man’s world…”
Like the Abba song, everybody would like more money. Top performers, if headhunted, will most likely leave you for a higher paycheck somewhere else – who wouldn’t? Recommendation: keep your culture appealing and give your top performers the challenges they like.

3. Shocker: mismatch of expectations! That’s likely to occur if you over promise on your employer brand and do not deliver. Simple advice: don’t do it!

4. Not everyone is meant to get along – no harm done if your top performer doesn’t like you. If your values are important to you, alas, you’ll have to let that person go.

5. “Should I stay or should I go?” 16% say their top performers stay – good for them!

To see results, click on infograph below: Why Top Performer Leave

Click on infograph to see results

We’re happy to introduce a new category on Employer Branding Today called the “Universum Poll”.  Every week we’ll ask you one question and reveal the results on the Friday. If you would like to submit an idea for a question, feel free to contact us or place a comment below. We hope you enjoy this new feature.

Please find below our first question of the week.

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If you are a career advisor for students, we would appreciate your feedback on the following questions:

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Please participate in our latest poll. We appreciate your feedback.

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