The need to focus on retention

by Joao Araujo

According to Wikipedia, “an organization is a social group which distributes tasks for collective goal”. With time companies build teams, establish processes, develop routines and, if all works well, create differentiated knowledge / products / services that are attractive to its target. It becomes a well-oiled machine, producing value to all stakeholders.

But anyone who has worked in one of these well-oiled machines knows how painful it is when you realize that someone is about to or has just resigned. In a split second, knowledge, routines and personal relations are gone or get damaged. The “well-oiled machine”, running with a missing or underperforming element, quickly loses part of its effectiveness and its charm. It will be a temporary situation, but to recruit new people, rebuild relations and improve the knowledge is costly and time-consuming.

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Springboardr.com: the new application for your students to discover, follow and connect with their ideal employers

On the 25th of October 2010 we started the new Universum Student Survey 2011 (My Future Career), our annual online career study that helps your students think proactively about their own future working life and identify their career preferences. Since October over 115.000 respondents from over 30 countries have already participated! Thank you very much supporting our research! Your university specific reports will be delivered in the Spring/Summer of 2011. For the official delivery date of your University report or other questions about the survey, please send an email to michiel.pool@universum.se.

For the first time ever in the Universum Student Survey history we offer participants the opportunity to receive direct feedback on their own answers through our new career application called Springboardr. We launched Springboardr.com in August 2010 as an online tool to help students discover, follow and connect with their ideal employers. Springboardr matches students with employers based on their profile and career ambitions.

Please take a look at www.springboardr.com and check out our new tool. To stay updated on all the new developments and features on Springboardr.com please follow on us on Twitter or find us on Facebook.

Organising a successful career fair with your student association

By Valerie Clarberg 

Our research shows students consider career fairs to be amongst the three most useful communication channels when wanting to know more about an employer (click on thumbnails below to see graphs). 

                 

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Universum on campus poll

If you are a career advisor for students, we would appreciate your feedback on the following questions:

What topics would you like to read more about?

View Results

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About Employer Branding Today

A UNIVERSUM initiative to share relevant, compelling and actionable employer branding news.

Note: the articles and comments represent the opinions of the authors and do not necessarily reflect the standpoint of Universum.

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Christopher Van Mossevelde cvm@universum.se




Joao Araujo
jfa@universum.se