Universum Poll – week 4 - Employer Branding Today

Jan 23, 2012

Universum Poll – week 4

We’re happy to introduce a new category on Employer Branding Today called the “Universum Poll”. Every week we’ll ask you one question and reveal the results on the Friday. If you would like to submit an idea for a question, feel free to contact us or place a comment below. We hope you enjoy this new feature.

Please find below our first question of the week.

What are the reasons your organization's top performers leave? (Please select as many as are applicable unless you choose option 5)

New challenges: a new opportunity for professional development in another company (48%)
Money: a higher remuneration offer from another company (40%)
Mismatch of expectations: we fail to deliver on their expectations (40%)
Mismatch of values: they do not feel in line with our corporate values (20%)
We are not losing our top performers (16%)