by Anna Blomberg

A new generation is pouring into the job market – the Generation Y (born in the 80s and 90s). This new generation is now being dubbed as “the most high maintenance workforce in the history of the world”; “Generation X on fast-forward with self-esteem on steroids.” People in Gen Y – or the high maintenance generation – are described as following:

- Daring

- Used to get what they want.

- Egocentric: They have been taught that they can do anything and that they’re unique.

- Individualists that want to fulfill themselves: they demand development and career plans.

- Demanding lots of feedback and a strong leader.

In part these descriptions are true, but GenY has undeservingly been put down. There are many positive aspects in this generation.  They carry new ways of thinking and a creativity that can take your company to the next level if only your leaders make the best possible use of it. Managed the right way Gen Y can be one of the highest performing generation in history. A key in doing this is to coach the youngsters in a manner that lets them fulfill both their own AND the company´s needs.

Coaching and feedback demands dedicated and strong leaders. And –it demands time. There is a risk that future leaders will have a hard time finding the hours to both the operational tasks as well as being a visible leader. Her you as an employer can help. The better tools you provide your leaders with, the bigger chance you will have a successful use of Generation Y.

Keep in mind:

• Do you need changes of attitude towards youngsters in your work place?
• Does your organizational structure need to be looked over? Perhaps you need more leaders per employee.
• Do you have forums to foster new ways of thinking?
• Do you have forums for skills transfer between the generations?
• Do you have an updated infrastructure? Generation Y are brought up using the latest digital technique and are highly competent in this area.
• Does your work place offer what Generation Y is attracted by?