by Anna Mindelöf, Universum’s Talent Strategy Director

I would like to take the opportunity to start this series by clarifying: To me everything HR and everything the management is doing and working with is employer branding. What do I mean by this? Well; What we do, how we do it, what we don’t do and why we don’t do it – this all makes up how the employees sees the organization.

Therefore: If you decide to make a difference within your company, choose a few things to work on every year, make them thoroughly and measure before and after to see if there has been any changes. There are a few quick fixes to get started, but there are no shortcuts to success other than hard, systematic work by passionate HR people.

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by Joao Araujo

We already know the top 50 World’s Most Attractive Employers of 2011. But which companies are close to enter this restricted group? Will the new social media players like Facebook and Twitter make it? What about the financial institutions like HSBC or Barclays? Or consumer products companies like Henkel or Mars? In this article we look into what some companies might need to do to capture even more the hearts of career seekers. Read the rest of this entry »

by Anna Blomberg and Joao Araujo

Since Universum started revealing the World’s Most Attractive Employers back in 2009 Google has been topping the index. The time has come to analyze what is behind Google’s attractiveness and what distinguishes the top companies from the rest of the pack.

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Based on the preferences of over 160,000 career seekers, with a business or engineering background from the world´s 12 greatest economies[1], Universum releases the global talent attraction index: “The World’s Most Attractive Employers 2011”. The index, split in the business category – preferences from business career seekers – and engineering category – preferences from engineering career seekers – reveals the current level of attractiveness that companies have as employers – and therefore their potential to lead the world of tomorrow.

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by Lovisa Öhnell,

I often get asked by clients how they should handle all the various rankings that they appear in. Many of them point out that they are surprised (and sometimes a little annoyed) when their manager asks them about why the company has fallen in ranking A, risen in ranking B, and why they are nowhere to be found in ranking C. It is clear to me that companies often feel that they are not in control, of how – or why – the company is portrayed in various rankings. So let’s look at how you can map out your path through the ranking jungle.

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