By Anna Blomberg

In September 2010, Universum released the global talent attraction index: “The World’s Most Attractive Employers 2010”, based on the aspirations of close to 130,000 career seekers, with a business or engineering background. Following the unprecedented world release in 2009, Google still managed to keep the no. one position, but at the time facing growing competition from the big four auditing firms.

In the engineering category, however, the IT-sector companies dominated: the top three employers – Google, Microsoft, and IBM – maintained their positions from 2009. The notable changes were Japan’s Sony at no. four and Apple’s new entry. German car manufacturer BMW was the most powerful employer brand in the automotive industry. In the top 10, where American corporations dominated, praise was also given to Siemens for their 8th position.

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by Joao Araujo

According to Wikipedia, “an organization is a social group which distributes tasks for collective goal”. With time companies build teams, establish processes, develop routines and, if all works well, create differentiated knowledge / products / services that are attractive to its target. It becomes a well-oiled machine, producing value to all stakeholders.

But anyone who has worked in one of these well-oiled machines knows how painful it is when you realize that someone is about to or has just resigned. In a split second, knowledge, routines and personal relations are gone or get damaged. The “well-oiled machine”, running with a missing or underperforming element, quickly loses part of its effectiveness and its charm. It will be a temporary situation, but to recruit new people, rebuild relations and improve the knowledge is costly and time-consuming.

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by Joao Araujo

The time to conquer the hearts of the class of 2012 has come! As students in the Northern hemisphere say farewell to their summer holidays, campus is quickly filling up with the talent of tomorrow. Starting October/November, students will have settled and companies will come to talk about successful careers. Campus presentations, careers fairs, individual presentations, classroom case-studies and other on-campus or digital talent attraction activities are all tools of the trade. Have you already set goals and made your campus plan?

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by Lovisa Öhnell (for Universum Quarterly)

Regardless of industry, country or position, it seems those that work with employer branding have at least one thing in common: the need for solid measuring tools for their employer branding activities. This need is particularly pressing now, since employer branding has gone strategic. Not having good measuring tools has an adverse effect on budgets, number of recruits and the quality of the recruits. But the suffering is unnecessary. There are plenty of tools you can use to correctly measure the results of your work.

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