Universum’s employer brand study in France reveals that French students give great importance to companies with active CSR policies and practices. Questioning a whopping 26,878 students, only a small minority of students (4%) were totally indifferent.

A warning sign for all companies that pay lip service to CSR, French students will be watching and judging you! Nearly half of France’s young career-seekers decide to choose you or not based on your social engagement and commitment.

The importance of CSR in France