The data featured comes from Universum’s Employer Branding Insights 2011 report. During December 2010 to January 2011, Universum interviewed 632 global employers in Europe, the Americas and Asia. The majority of respondents were at manager/director level in HR, recruitment, or employer branding functions. Based on the data gathered, it was possible to identify seven clear trends.

Trend no. 7 –  Employers agree on the most important benefits of a long-term employer branding strategy.

• Employers think their long-term employer branding strategy is most important in
achieving the following outcomes:
1. Improve your organisation’s ability to attract the right talent
2. Be more consistent in your communications (internal and external)
3. Improve your organisation’s ability to retain the right talent

Long-term Employer Branding. Click on the image to see the full size.

Implication: finally, although still identified as important by over half of employers, build employee engagement and increase group performance is helped the least by a long term employer branding strategy. With the economies returning to pre-recession levels, the focus to retain and manage the current right talent will be crucial for business success.