The great return

Asia’s booming economy has created a special need for natives with Western experience
By Fred Cohn in Universum Quarterly 4/2010

The boom in Asia’s economy has created a corresponding growth in its job market. Companies are hiring not just in established business centres like Hong Kong and Singapore, but in the second- and third-tier cities that are now flourishing throughout the area. But whilst top professionals, even those without native language and cultural skills, have traditionally been able to flourish in the continent’s more cosmopolitan cities, employers in Asia now increasingly need – and demand – candidates who demonstrate cultural fluency. The situation has put a special premium on native Asians who have developed international cultural skills. Because of this, Asian expatriates – natives who are now studying or working abroad – are particularly desirable subgroup.

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