If you’re working in the Employer Branding field or if you’re interested in talent attraction, here’s a must read story: imagine a country where only 60% of the female graduates aged between 25 and 64 are at work. Imagine that in this country, women earn on average 63% of what men do.

At the same time, also in this country, fertility rate is down to 1.15 children.

With this clear trend for a shrinking talent market and if female talent is undervalued and available, firms that hire more women should gain a competitive edge. A proper talent management strategy, based on an adequate employer value proposition that aims at this big gold nugget, can be your weapon of choice in the war for talent.

This is happening in South Korea. Read the full article “Profiting from sexism” in The Economist here:
http://www.economist.com/node/17311877