Universum just released the 2011 Ideal Employer of China!

Based on the responses of over 58 000 students from Mainland China, UNIVERSUM just presented the 2011 data. Here are some of the major findings:

- China mobile is no longer the most attractive employer among engineering students: after leading the engineering ranking since 2008, China mobile loses its number one position to SGCC. In the business ranking, China Mobile also loses its #2 position to Procter & Gamble.

- State-owned vs international employers: The differences in employer brand image between international employers and state-owned companies are huge. State-owned companies are highly associated with secure employment and  good work/life balance, whereas international companies are highly associated with an international career, challenging and varied workas well as attractive and innovative products.

- International career: a “must have” for Chinese female students: For Chinese female students having an international career is more important than for male students. This doesn’t refer only to interacting with international colleagues and clients, Chinese female students also give more importance to opportunities for relocation abroad and international travel than male students. Male students, on the other hand, prioritize leadership opportunities much more than women.

- Almost 50% of the Chinese business and engineering students are optimistic about finding a job with their favourite employer within 6 months after graduation.

- Over 65% of the business and engineering students want to work for medium or big employers (100-1000 employees).

You can see the full rankings on the website and stay tuned: more analysis will be coming during the next weeks.